Clarity before decoration
Content leads. Every visual decision should make an idea easier to understand, navigate or remember.
Design app · 2027
01 / 13
The TEDxEleusis system is editorial, architectural and direct. It gives every idea room to speak while making the whole event unmistakably ours.
01 · Purpose
02 / 13
Purpose
Pages use the same typography, spacing, colours and interaction patterns.
Teams assemble tested components instead of rebuilding common UI.
Semantics, focus states and responsive behaviour are handled consistently.
A shared package lets one improvement reach every application.
02 · Principles
03 / 13
Decision rules
The system is intentionally restrained. These principles help us decide when to stay quiet and when a moment has earned more energy.
Content leads. Every visual decision should make an idea easier to understand, navigate or remember.
Consistent grids, borders and spacing give many kinds of content one recognizable TEDxEleusis frame.
Quiet neutral pages make black panels, red accents and expressive imagery feel deliberate rather than constant.
Interaction confirms state, reveals hierarchy and supports orientation. It never competes with the speaker or idea.
03 · Colour and type
04 / 13
Typography
The sans face carries ideas with warmth and clarity. Monospace labels provide orientation, metadata and a subtle institutional voice.
Colour
Paper and ink do most of the work. TEDx red identifies ownership. Blue and richer gradients appear only when the experience needs a signal or a shift in energy.
Paper
#FAFAFA
Ink
#000000
TEDx red
#E62B1E
Signal blue
#0057FF
04 · Structure
05 / 13
Structure
The outer rails connect pages. Internal rules create rhythm without filling the interface with cards, shadows or decorative containers.
Consistent maximum width, gutters and optional vertical rails.
Label and heading on the left; explanation and action on the right.
Operational facts in a two- or four-column definition list.
Programme and directory content separated with thin borders.
People, partners and principles aligned without floating cards.
05 · Live components
06 / 13
SiteNavigation · SiteFooter
Keep the logo and primary action easy to find. Close each page with secondary navigation and a clear way back to the top.
06 · Live components
07 / 13
AnnouncementBanner · Button
Use red for the main action, black for a secondary action and ghost styling only for low-priority choices.
07 · Live component
08 / 13
ActionCallout
Use one callout for a high-priority campaign such as tickets, volunteering or partnerships. Do not place competing actions inside it.

Ticket release
A full day of talks, performances and conversations at the VTBD.
Get tickets→08 · Live component
09 / 13
NewsletterSignup
Always show a clear email label, consent choice and unsubscribe note. Choose the light or dark version to match its section.
Newsletter
Speaker announcements, programme notes and stories from Eleusis—sent only when there is something worth sharing.
09 · Live components
10 / 13
PersonCard
Use a fixed 6:7 crop, grayscale by default, then name and role in mono.

Urban researcher and educator
JournalCard
Keep image, date, title, summary and action in the same reading order.

A long-form editorial pattern with image, context and a clear action.
10 · Live component
11 / 13
SessionList
Use the timeline when attendees are planning their day. Use the directory when they are browsing talks and speakers.
10:30
Saturday, 18 September
Main stage · 45 min
A conversation about memory, civic space and the futures cities choose to build.
Alexandra Markou (Urban researcher)
11:20
Saturday, 18 September
Main stage · 20 min
How architecture can retain the traces of a place while making room for new uses.
Nikos Pappas (Architect)
11 · Live components
12 / 13
FormField · Input · Textarea · Checkbox
Shared components add consistent labels, descriptions, focus and validation without replacing browser behaviour.
12 · Developer handoff
13 / 13
@tedxeleusis/ui
21 documented components
Reuse an existing component first. Add to the package only when the pattern is genuinely shared.